Aquaculture Brand Identity
This interdisciplinary group project required us to develop a brand promoting the benefits of New Zealand aquaculture to attract a specific target audience of both the public and private investors. The visual identity of the brand needed to embody the heart of New Zealand's aquaculture whilst having it's own visual identity. My role as the marketing director was to develop physical promotional material for the campaign, and work with the creative director on transferring my physical designs to 3D renders.
Project type: Group Duration: 8 Weeks Medium: Brand Identity
Our new product
The Nautiqua smoothie powder is derived from fresh New Zealand aquaculture products, some of which include green lipped mussels, sea moss, spirulina and giant kelp. This is the solution to our target audiences pain points, and ensures we have a solution that offers staying power.
We’re getting your attention
The physical advertising aspects of the campaign combine immersion with functionality. The giant displays of ingredients will grab your attention, where a state of the art kiosk will dispense an invitation letter to our wellness retreat. We’ve also created taste testing kiosks, with a seaweed design to maximise immersion.
The Wellness Retreat
The wellness retreat is a getaway experience for the wealthy, where they can experience New Zealand’s aquaculture up close. Through free taste testing, coastal walks, and interactive displays, this is where the campaign will gain the most promotion. We also give away a free signet ring that can be used at the kiosks, or to be worn after the event.
The Website
Nautiquas website serves as the main hub for the campaign, where users can sign up for the wellness retreat, learn all about New Zealand's aquaculture, and buy the product itself.
The website was critical in gaining exposure for the brand, as well as informing the audience of the benefits of investing in New Zealand’s aquaculture
