Black Ferns: Her Legend
During this multidisciplinary project, we were approached by the Black Ferns rugby team to create a promotion that showcases the journey of the black ferns, from their history to the current brand. We were also tasked with promoting them in general for the upcoming Rugby World Cup in 2025. It was critical to develop a journey the target audience could relate to, whilst showcasing the Black Ferns brand to a global audience.
Project type: Group Duration: 8 Weeks Medium: Sports Branding, UX
Introducing Her Legend
Her Legend is the new scrollytelling three chapter experience that takes you on a journey throughout the history of the black ferns. It is one of the focus points of the new and improved Black Ferns branding, using interactive techniques to connect our audience with the team. This was a collaborative process between all team members.
Bringing it to social media
Using the social media channels our audience use, we brought a more condensed version of the scrollytelling experience as an alternative promotional method.
A new dynamic brand
Alongside the Her Legend collateral, we developed general promotion for the team as part of the rebranding. This includes but is not limited to competitions, game news and website advertisments.
Exciting new promos
The four new promo videos serve as intros to what our audience is about to watch on the website and on YouTube. This is an engaging way to create a familiarity when exploring content.