Persil: Play On

In this interdisciplinary project, we collaborated with Persil to create a campaign that shows it’s okay to get dirty once and a while, encouraging people to have fun and not worry about the stresses of life. The proposed campaign introduces an festival targeted at adults, where they can relax, get dirty and meet new people. As lead graphic designer on this project, I was tasked with creating a visual identity for the event, showcasing what the festival has to offer.

Attention grabbing branding

Play ons branding presents a fun, chilhood like visual identity that captures the attention of our audience. The sporty colour palette is bold and is in line with the play on festival.

A festival to get dirty

The play on festival is an all out, interactive event for adults. The event has four key areas that people can come and dirty, have fun and meet new people. It is tailored to allow adults to remind themselves that it’s okay to have fun once and a while.

A website to boost

The play on festival website promotes the new festival, where users can sign up to the event, check out promotional materials and enter giveaways.